Saturday, March 20, 2010

Jesolo Magica by Zaha Hadid Architects








…amazing… …context is ignored to the extent that buildings become interchangeable… …and despite this obvious aversion to the relevance of context, the marketing narrative is always location specific and completely generic… …the same conference/holiday/culture destination to spur local economic development…

…these hadid projects are spawning around the planet like some sort of biological infestation… …one day we’ll find out that it’s all being generated by some highly evolved genetic algorithm… …and that she finally fired the entire studio once and for all… …no need for humans… …the software is all that matters anyway… …and it can finally drive itself…

…if it wasn’t all so gruesomely poetic, I’d hate it… …but when you know that everything is proceeding exactly as intended, it’s hard not to appreciate the dark, sinister beauty of it all… …like being invaded by an alien civilization so much more advanced than our own, we can’t help but smile at the beauty of our own demise…

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